Our future-invested sector is the first in Europe to structure the city midpoint as a themed urban meeting place in a networked way and, in the transformation of retail & hospitality structure, with a target-oriented B2C context, not only reaches people but also enables long-term customer loyalty - including leisure, cultural and multifunctional facilities.
Established process levels of urban development and services:
- City-Platform - ERS-Framework UrbanMITTE©, the planning basis for public space with meeting, strolling and lingering as a second home.
- City-Structure - ERS-Framework UrbanChannel /®, the city structure, the path to future-invested retail with integrated gastronomy, as a semi-public and commercial space with shopping, consumption, leisure and culture as personalised places of experience and communication.
- City-Realisation - ERS-Mensch+Raum©, the implementation, related to alignment, from the future perspective of the common space City, for added value, with the focus on human - and the demands of business.
- City synergy - ERS network©, the bundling of the overall structure in the value of each individual part of the structure, to achieve a performance profile that forms a future-orientated basis.
4 key points for the lingering and experience space City.
Changing requirements for city locations will play a central role in the future. Retail space requirements will be reduced, but will complement their market development in the bricks-and-mortar retail market. Small-scale speciality retail can reach a new heyday with its own statement.
Above all, the focus is on the targeted presence and extension of the quality of stay through the means of an excellent dwell offer. This includes not only the orientation for necessary structures, but also the HOW, in the networking of retail spaces in a complementary presence of goods for the respective target group clientele.
Service offerings and lingering form a story in which the consumer is carried from topic to topic like in a book, in a high field of tension.
Finally, the basics:
As the future of services is not a question of online or offline, we are creating the basis for the city experience with ideal links and an optimum presence on both levels in order to pick up people, regardless of which structure they use, analogue or digital.
We are seeking dialogue with politicians, local authorities and professional associations on this important topic so that future alignment (invest) is not just an empty phrase. After 15 years of research and development on the ERS framework UrbanMITTE© (ERS stands for ExzellenzRaumSynthese of intelligence, form and benefit), we would like to present the city transformation to interested universities/universities of applied sciences from the fields of property management and urban development in a process initiative for discourse.