Our future-invested sector is the first in Europe to structure the city midpoint as a themed urban meeting place in a networked way and, in the transformation of retail & hospitality structure, with a target-oriented B2C context, not only reaches people but also enables long-term customer loyalty - including leisure, cultural and multifunctional facilities.
Established process levels of urban development and services:
ERS-Framework UrbanMITTE©, the planning basis for public space with meeting, strolling and lingering as a second home.
ERS-Framework UrbanChannel /®, the city structure, the path to future-invested retail with integrated gastronomy, as a semi-public and commercial space with shopping, consumption, leisure and culture as personalised places of experience and communication.
Only with both frameworks can the city midpoint become a place to linger and experience.
Changing requirements for city locations will play a central role in the future. Retail space requirements will be reduced, but will complement their market development in the bricks-and-mortar retail market. Small-scale speciality retail can reach a new heyday with its own statement.
Above all, the focus is on the targeted presence and extension of the quality of stay through the means of an excellent dwell offer. This includes not only the orientation for necessary structures, but also the HOW, in the networking of retail spaces in a complementary presence of goods for the respective target group clientele.
Service offerings and lingering form a story in which the consumer is carried from topic to topic like in a book, in a high field of tension.
Finally, the basics:
As the future of services is not a question of online or offline, we are creating the basis for the city experience with ideal links and an optimum presence on both levels in order to pick up people, regardless of which structure they use, analogue or digital.
No one can create the future alone - to this end, we are placing UrbanMITTE© as a platform in the ERS Network© (Exzellenz/KreativRaum in the Synthese of intelligence, form and benefit), also in order to attract interested universities/universities of applied sciences from the fields of property management and urban development as well as institutes in the retail sector for cooperation on the future invest of urbanity and ask them to contact the management.